Notes from the frontier.
Daily notes on AI, LLMs, RAG & building on the frontier. Everything I learn — code, math, experiments and ideas — shared in the open.
Local SEO Checklist for Indian Businesses (2026)
A complete, no-fluff local SEO checklist — the exact steps that get Indian businesses into the map pack and onto page on...
How Long Does SEO Take to Show Results? An Honest Timeline
SEO takes 4–6 months for competitive keywords and 6–10 weeks for long-tail. Here is the honest month-by-month timeline —...
Facebook Ads Not Working? 7 Reasons Meta Ads Fail (and How to Fix Them)
If your Meta ads are not working, it is almost never the algorithm. It is one of these seven things — and six of them ar...
Custom Software vs Off-the-Shelf: What Does Your Business Actually Need?
Custom software is not automatically better — it is better in specific situations. Here is the simple test that tells yo...
AI News
DiffusionGemma: Is the Future of AI Reasoning More Transparent Than We Thought?
DiffusionGemma challenges traditional assumptions about AI transparency. This article explores how diffusion-based langu...
How to Choose a Website Development Company in India: 10 Questions to Ask
Most bad website projects were predictable at the first meeting. These ten questions surface the truth before you pay an...
How RAG actually works (with code)
Retrieval-Augmented Generation grounds an LLM in your own data. The core loop in four steps — plus a tiny Python retriev...
The math behind transformer attention
Scaled dot-product attention in one formula, why the √dₖ scaling matters, and a tiny PyTorch sketch.
How Much Do Google Ads Cost in India? A Budget Guide by Industry
Most Indian businesses need ₹30,000–₹50,000/month in ad spend for Google Ads to work. Here is why — and what your cost p...